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September 2026

Jury Duty Presents (S3): The Museum* 

Design a customer acquisition strategy for a reimagined Season 3 of Jury Duty, built around a "Night at the Museum" premise (nocturnal setting, janitor is the hero), with the explicit success metric being viewership growth. Deliverables: audience sizing (existing fans vs. net-new segments drawn in by the new premise), a channel and creative strategy that leans on the premise itself rather than the franchise name, and a funnel model from awareness through retention.

* this is just for fun- there is no affiliation to Jury Duty or Prime Video

Current Customer Acquisition Strategy

TAM

  • Based on industry standards ~23% of Prime Video's viewership is comedy

  • As of 2025 there are 315 million monthly ad‑supported viewers worldwide

  • As of 2025 there are +130 million monthly ad‑supported USA streamers

ACQUISITION CHANNELS

SOM

Table 2: Season 2's viewership in relation to Prime Video's comedy viewers

Current Marketing Strategy

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©2025 by Juliette Chloe' Trifiro'.
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