September 2026
Jury Duty Presents (S3): The Museum*
Design a customer acquisition strategy for a reimagined Season 3 of Jury Duty, built around a "Night at the Museum" premise (nocturnal setting, janitor is the hero), with the explicit success metric being viewership growth. Deliverables: audience sizing (existing fans vs. net-new segments drawn in by the new premise), a channel and creative strategy that leans on the premise itself rather than the franchise name, and a funnel model from awareness through retention.
* this is just for fun- there is no affiliation to Jury Duty or Prime Video
Current Customer Acquisition Strategy
TAM
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Based on industry standards ~23% of Prime Video's viewership is comedy
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As of 2025 there are 315 million monthly ad‑supported viewers worldwide
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As of 2025 there are +130 million monthly ad‑supported USA streamers
ACQUISITION CHANNELS
SOM
Table 2: Season 2's viewership in relation to Prime Video's comedy viewers
Current Marketing Strategy